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Unlock The Champion - Logo Design/Branding

CLIENT: Unlock The Champion

Notes:  This was a full rebrand for the leadership organization Unlock The Champion, founded by ex-NFL player and motivational speaker, Freddie Scott II. The logo was based on incorporating the 4 L’s (Love, Leave, Lift, Lead) of the organization into its initials: UC (Unlock the Champion). The overall rebrand was centered around muted colors and as much negative space as we could create. Upon rebranding the logo and the overall brand of the organization, the project was extended into creating marketing and business collateral which included business cards, letterheads, envelopes, a micro website, and a handful of promotional T-shirts designs.

Unlock The Champion Logo
Unlock The Champion Brand Identity Suite
Unlock The Champion Business Cards
Unlock The Champion Mini WebsiteUnlock The Champion Mini WebsiteUnlock The Champion Mini Website
Unlock The Champion Shirts
Unlock The Champion Shirts
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