Notes:  This was a full rebrand for the leadership organization Unlock The Champion, founded by ex-NFL player and motivational speaker, Freddie Scott II. The logo was based on incorporating the 4 L’s (Love, Leave, Lift, Lead) of the organization into its initials: UC (Unlock the Champion). The overall rebrand was centered around muted colors and as much negative space as we could create. Upon rebranding the logo and the overall brand of the organization, the project was extended into creating marketing and business collateral which included business cards, letterheads, envelopes, a micro website, and a handful of promotional T-shirts designs.