Notes:  Parkridge Health System is a group of hospitals with 5 locations in Chattanooga, TN. The need for Parkridge was to craft multiple 0:15 pre-roll commercials that would run locally and would inform the community of four specific services they offer: Cardiology, Orthopedics, Women’s Health, and Mental Health. Highlights included: conceptualizing, storyboarding, and art directing a spot that would not only highlight these services but also help show that personalized care is not only a specialty, but a priority.