Notes: Asurion® is like having an ace in your back pocket – by purchasing an extended warranty through them to protect an electronic you own, they will cover any damages that occur. They are a standout company with an invaluable service, so it was exciting when Amazon® approached them with an amazing opportunity: to make a bid to take over all extended warranties for every electronic product sold on the Amazon website.
As a result, the opportunity was presented to conceptualize and art direct a 2-minute video pitch for Amazon that showcased Asurion’s service, how easily accessible it is, and how a warranty is fulfilled. Additionally, there was an ask to come up with an impressionable item to leave behind after the pitch, which ended up being a 3D Viewfinder that projected stills regarding future initiatives. The ‘leave behind item’ was strategically selected to promote the idea of ‘looking into the future’ with all of the possibilities Asurion could offer Amazon. The 3D Viewfinder included a customized box and a customized reel that displayed a message of anticipation for a planned second meeting in which Asurion would reveal a service called ‘Asurion Home’.