Notes: Amplify is an extension of Spendsetter. Its sole purpose is to create events in cities across the country for marketers and companies to come together and discuss mobile software and marketing trends. This branding project included creating the logo, overall branding, and designing all promotional items needed for these events. The idea with the Amplify logo was to convey a message of energy, activation, and becoming bigger/louder. The inspiration came from electricity and the way it encompasses what we wanted to communicate visually. Through the exploration process we landed on a lightning bolt to represent this and enclosed it with a shape that resembled an ‘A’ for Amplify.